Phytokeratin
100% plant-based keratin with a strong strengthening effect on hair. Powerful restorer for highly damaged hair. It has a high film-forming and protective power against both the elements and aggressive treatments and heat from straighteners and hair dryers. Derived from hemp and rice. (Totally made in Italy).
Technology
Among cosmetic ingredients designed to improve the mechanical properties of hair, animal-derived keratin is one of the most widely used. However, VICTORIA WAIKIKI is oriented towards a plant-based approach as an alternative to the use of animal-derived raw materials. The technology used has created the first and only completely plant-based product currently on the market that replaces animal keratin with more effective results.
Scientific studies
Hair strengthening +85% (ex vivo test)
Improved elasticity +8% (ex vivo test)
Greater effectiveness than traditional keratin (animal origin) + 3%
Fermented Rice Water
Obtained from organically grown Piedmont rice (completely made in Italy). It improves the health of severely damaged hair and its long-term hydration (allows hair to retain moisture for longer).
Scientific studies
Maintains hydration + 30% rinse-off products
Maintains hydration + 60% leave-on products
Curiosity
This active ingredient is part of the “ cosmetic ingredients from UPCYCLING ” = transforms waste into a finished product of superior quality, value and purity.
Pro-structure
It has a powerful antioxidant effect, protecting both leave-on and rinse-off products: the antioxidant power lasts for 3 days. It provides effective protection for dyes, reducing color loss. It fights free radicals and UV rays. It improves the elasticity of both skin and hair.
Obtained from green walnuts from the Veneto region (entirely made in Italy). At a particular point in the walnut's ripening, the active molecules (high molecular weight phenols) are most concentrated. It is precisely at this level of concentration that the phenols are able to create new interconnections with the corneocytes, significantly increasing hair elasticity.
Scientific studies
Increased long-term anti-radical protection + 400% test (ex vivo)
Color protection for dyed hair +53% (ex vivo test)
Increased skin and hair elasticity +15% (in vivo test)
Curiosity
This active ingredient is part of the “ cosmetic ingredients from UPCYCLING ” = transforms waste into a finished product of superior quality, value and purity.
Other ingredients
Aqua [Water], Myristyl alcohol, Glycerin, Hydrogenated ethylhexyl olivate, Butyrospermum parkii butter [Butyrospermum parkii (Shea) butter], Hydrogenated olive oil unsaponifiables, Hydrolyzed walnut extract, Hydrolyzed hemp seed extract, Hydrolyzed rice protein, Saccharomyces ferment lysate filtrate, Argania spinosa kernel oil, Sodium hyaluronate, Oryza sativa extract [Oryza sativa (Rice) extract], Vitis vinifera leaf extract [Vitis vinifera (Grape) leaf extract], Polyquaternium-7, Parfum [Fragrance], Phenoxyethanol, Cetrimonium chloride, Benzyl alcohol, Sodium dehydroacetate, Ethylhexylglycerin, Sodium benzoate, Potassium sorbate, Lactic acid, Citric acid.
