Victoria gets rid of the superfluous
In a world obsessed with endless, overcomplicated routines, Victoria stands for simplicity. Fewer products, more functionality. Essential rituals. Simple, effective, and sustainable protocols — no layering, no cosmetic dependency, even for professionals. Even the packaging reflects this philosophy: smart, uniform formats designed to cut waste, streamline production, and build a more sustainable supply chain.
Clean technology and innovation
Victoria blends nature and science, with rare ingredients from renewable sources and organic farming . Advanced technologies like Molecular Bioliquefaction® and Hyperfermentation® enhance the power of natural active ingredients, ensuring deep skin absorption and maximum efficacy.
Respect for animals
Victoria loves and protects animals : no products are tested on them.
La nostra Storia
Founded by GLD Group - an Italian company specialized in professional Hair & Beauty and partner of global brands like L'Oréal Professionnel - Victoria Waikiki is a 100% Made in Italy brand that blends advanced research with plant-based ingredients, redefining beauty with innovation and versatility. Victoria Waikiki created a new beauty category: Pleasure Beauty — transforming hair and skincare into a free, sensorial experience.
Born in professional haircare, the brand expanded into skincare and fragrance, while staying true to its bold and independent soul.
Victoria Who?
VICTORIA WAIKIKI is our alter ego, our personal electric shock . While we worry about being perfect, she is eager to hold on to our best bad habits and persuades us to overcome some limits . And it is precisely she who, in this way, makes us shine. She does it with audacity and passion along with a good dose of healthy selfishness , polite irreverence (to taste)...but, above all, without ever taking herself too seriously!
They talk about us
FOLLOW US
@victoriawaikikimilano
